Resources Library by ANA

The changing face of the Czechoslovak consumer 1988 - 1992

The subject of this paper is the process of evolution undergone by Czechoslovak consumers between 1988 and 1992. The development of expectations together with achieved realities of the Czechoslovak population in terms of living standards and patterns...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Mia Bartonova, Jana Bérová

September 1, 1992

The changing nature of deprivation in Britain

This paper analyses the findings of a survey evaluating Ihe nature and exlent of poverty in Britain, and compares them with the results of a similar survey conducted in 1983. It provides readers wilh insight into social change under the premiership...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Brian Gosschalk, Harold Frayman

June 15, 1991

Clues to a new housing concept suited for the over 50's

The paper is divided into three parts. The first part highlights the socio-demographic dynamics experienced by the over 50s in Italy during the last 30 years and the direction of future trends, that view remarkable changes both in quantitative and...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Beatrice Cito Filomarino

Company: GfK

June 15, 1991

Economic evaluation in health care

The objective of this contribution is to briefly outline the broad category of cost- benefit analysis and its potential to provide a meaningful instrument in marketing concepts for pharmaceuticals. First, the incentives for the interest in...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: Angela Kempel

June 15, 1991

The elderly segment of the Italian population

This paper draws an outline of that segment of the Italian population aged between 55 and 74 years. The paper sheds light on the behavioural patterns and values of the elderly group compared to those of the average, related to several areas: spare...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Paolo Anselmi

Company: GfK

June 15, 1989

Socioeconomic benefits of drugs

As a result socioeconomic differentiation may represent additionally to the drug's therapeutic merit-proof a decisive component to achieve a sustainable competitive edge. It represents a strategic element which pharmaceutical companies will have to...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: J. Wernli

June 15, 1987

A climate of doom

Intrigued by many references to a possible climate of doom in the Netherlands and a lack of social research related to this subject, the Nederlandse Stichting voor Statistiek (NSS) undertook a study of this phenomenon. Based upon the research it was...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Arnold de Vos

June 15, 1982

Improving the quality of life for ethnic minority groups

Although I wish to draw on research into ethnic minority groups for examples to demonstrate the hypotheses I wish to put, I see no reason why the same hypotheses need not apply equally to many other aspects of public sector social research. The...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: John Hanvey

Company: Harris Interactive (Europe)

December 1, 1978

Statistics on Britain's new towns and chief impact on opinion and decision making

The aim of this paper is to assess the impact of statistics relevant to quality of life on the climate of public opinion and decision making. Following this introduction and summary the paper has four sections. Section 2 gives some background...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Ray Thomas, Patricia Prescott-Clarke

December 1, 1978